Are You Ready for SensorWorld?

Sensors, sensors, everywhere sensors. In our clothes, our shoes, air conditioners, cars, diapers and beds. And what are all these sensors doing? They’re collecting and analyzing data of course – billions of discrete pieces of information every picosecond of every day so we can, a) make informed decisions and, b) automate all of the things connected by the IoT (Internet of Things). Soon sensors embedded in my pajamas will determine I’m dehydrated from having a little too much fun the night before, then send a message to the 3-D food printer in my kitchen to make a drink designed to replenish my electrolytes. Sensors will also heat my house the minute my car heads for home and tell me when my 16-year old is driving over the speed limit.

Sound far-fetched? It shouldn’t.

Recently, Senior Editor of Wired Magazine, Bill Wasik, reported, “A new device revolution is at hand: just as mobile phones and tablets displaced the once-dominant PC, wearable devices are poised to push smartphones aside.” In truth, the U.S. sensor market is expected to surpass $15 billion in 2016, causing On World to forecast that by 2017, global shipments of wearable, implantable, and mobile health and fitness devices will be up 552% from 2012.

Welcome to SensorWorld.

Now sensors and data analytics are preparing to go where ‘no man has gone before.’ Tackling an activity we spend a third of our lives ignoring: sleep! Why sleep? The National Sleep Foundation reports that 43% of Americans rarely get a good night’s sleep, and 60% experience a sleep problem almost every night. A recent Gallup poll revealed that since 1942, the amount of sleep we get has decreased roughly a half an hour per night and continues to trend downward. And the Center for Disease Prevention and Control (CDC) claims over 9 million Americans currently rely on a pharmaceutical to fall asleep.

According to technology pioneer, and inventor of the world’s first camera phone,Philippe Kahn, our growing problem with sleep began during the Industrial Revolution when “the mythical eight-hour sleep night” was fabricated to extract longer hours from factory workers. “Before the Industrial Revolution,” Kahn explained, “people were mostly sleeping in two shifts… nobody was really sleeping eight hours straight.” He continued, “The concept that we have to sleep in uninterrupted ways all the time, in a perfectly quiet environment, in a perfectly dark room… to me is a misconception and something that is misleading people to understand how to optimize their sleep.”

Kahn stumbled on the idea of “budgeting” sleep on a record-setting, two-man Transpacific sailing trip in 2009. With a two-person crew, each person is allowed to sleep for only brief periods of time. So Kahn decided to use his sailboat as a laboratory to determine the amount of sleep that produced the highest levels of alertness and energy. He discovered that number was twenty-six minutes. From that point on Kahn began modeling his sleep after his dog – short periods of deep rest with the ability to wake at a moment’s notice in a high state of “readiness,” and then quickly return to a deep sleep. Kahn claims that from an evolutionary standpoint this is the way humans were designed to sleep – they function best when sleep is “budgeted” for, and “optimized,” in the same way we do investment planning – only when it comes to sleep, returns are measured in terms of health and productivity.

Enter Kahn’s latest breakthrough in sensor and data analytics technology: the Smart Bed. The Smart Bed replaces the traditional “box-spring” with a sensor-based unit designed to monitor movement, body temperature and other metrics so we can optimize when and how much we sleep. The Smart Bed and Sleep Tracker was developed by Kahn’s company Fullpower – an enterprise focused on precise, non-invasive data monitoring and analysis. According to Kahn, sleep was a logical application for his company because of the number of hours humans spend sleeping, the mythology surrounding the need for a continuous eight-hour rest, and his personal revelations while sailing. Kahn observes, “Sleep is a bit like the deep ocean. We know it is there but we don’t understand it well. Modern science doesn’t understand sleep very well because it is very difficult to monitor sleep in a non-invasive way.” With the new Smart Bed, Kahn is poised to revolutionize the way humans rest and the effect this will have on efficiency, output, health and ultimately, longevity.

While Fullpower is pushing the frontiers of sleep technology, other companies are leveraging sensor and data analytics technologies to optimize other areas. Pixie Scientific, is embedding sensors into “smart diapers” that will allow diseases, dehydration and nutritional deficiencies to be detected in diapers. Intel’s new Smart Band tracks, monitors and analyzes the tremor patterns of Parkinson’s patients, and a new generation of smart pills and monitoring patches from Proteus are in the works. Peter Reinhart, Director of the Institute for Applied Life Sciences for the University of Massachusetts recently revealed that sensor technologies would soon shift from diagnosis to treatment, “As we get better and better at this, we’re going to find that new therapeutic options are going to be open to us. Identifying an Alzheimer’s patient at the [observable] behavioral point, when 70 percent of the brain mass has already disappeared, really limits the number of therapeutic options you can provide that patient. If you could identify someone like that seven or eight years earlier, it now opens up a very different array of intervention strategies.”

But, as Kahn points out, collecting and translating data is only half the story. The other half is connecting to devices, which will be automatically instructed by the analyzed data. Google’s Nest offers a home app that uses sensors, analytics and the internet to connect everything from your thermostat to your fire alarms and home security system. Apple has launched a similar IoT application called HomeKit. According to Kahn, the Smart Bed will have the ability to turn your bedroom thermostat down when your body is at rest and turn the heat back up when the bed senses you are waking. It will lift the shades in your bedroom, signal the hot water heater to ready the shower, and the coffee machine to prepare your coffee just the way you like it. And if that sounds like the stuff of science fiction, look again. Theo Priestly, technology strategist and Forbes contributor claims the IoT will be comprised of 50 billion interconnected devices before 2020 – representing a whopping $19 trillion market. Fitbit, smart watches, smart clothing, diapers and beds are just the beginning. Within the next five years, sensors will monitor, customize and automate everything.

Are you ready for SensorWorld?

Follow Rebecca Costa on Twitter: twitter.com/rebeccacosta
Read the original article @ Huffington Post

The Costa Report interview with Philippe Kahn

Week of Mar 21, 2016 : Philippe Kahn

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Philippe Kahn is a entrepreneur, technology innovator, and founder of four technology companies: Fullpower Technologies, LightSurf Technologies, Starfish Software and Borland. Kahn is credited with creating the first complete camera phone solution, sharing pictures instantly on public networks, and is considered a pioneer for wearable technology, and intellectual property. He is also the inventor of 100 technology patents covering wearable & IoT, eyewear, smartphone, mobile, imaging, wireless, synchronization and medical technologies. Currently the CEO of Fullpower, Kahn leads the creative team behind the MotionX 24/7 wearable technology platform, an innovation at the core of solutions by Nike and Jawbone among others.

Vist Rebeccacosta.com to listen.

The new performance creative: Where emotion, data and technology converge

Columnist Scott Rayden says marketers who want to stay ahead of the curve need to successfully integrate data and technology with creative that connects with consumers.

 

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Creative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the convergence of the two is what is steering today’s most effective creative. As for tomorrow’s best creative, one of the biggest shifts we are seeing now is how technology is impacting the output.

Successful brands and agencies of the future will be able to connect creative with emotion, data and technology to connect, engage and make a meaningful and emotional connection.

This post will examine the role that each of the three plays in performance/acquisition-focused marketing.

To convert, you must first connect

Let’s first examine the role of emotion with creative and how it plays an important role in getting a customer to convert. I’m a firm believer that some of the best creative comes from the heart and not always from data.

One of my favorite examples of a brand that understands how to design to create an emotional connection is Nike. Most of Nike’s creative is focused around elite athletes and the athletic experience, not the company’s products. Here’s an example:

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Another great example of creative being driven by emotion: the banner ads that we started seeing in the early 2000s that basically looked like games. Definitely an opposite example from Nike, but it was a very clever and effective way to tap into someone’s playful state. Here’s one you might remember:

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These wildly different approaches can have equally good results in getting the consumer to engage and convert. Nike’s approach, in my eyes, focuses more on bringing people into its ecosystem by connecting them to athletes and a culture.

The second example is a more direct engagement/conversion approach, but it worked like a charm by getting people to engage in the ad and take a more direct conversion path.

Truth (and performance) in numbers

Next let’s examine data. Today’s marketers have access to more data than ever before, and that accessibility has changed the way creative behaves within a marketing organization.

Audience data, usability data and engagement data are great examples of what creatives today leverage to design a more meaningful connection with a consumer that will drive long-term revenue for the brand.

One big shift that this data has brought is allowing creatives to focus not just on a campaign or an ad, but on the entire customer journey and experience.

To take it one step further, the best creative marketers use data to design a unique customer journey and experience for each individual, making each user’s experience unique and personalized.

Creative driven by data allows brands to establish a personalized connection and give consumers what they want when they want it. And it works on me, just like it works on any other consumer.

As CMO of 3Q Digital, I’m always supportive of solutions to help my team become more effective… so this ad was right on target:

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So far, we’ve painted a decent picture of what’s possible with performance creative. But the third factor is helping to set the bar even higher.

Technical beauty

Two kinds of technology are increasingly being layered onto good emotional, data-driven creative concepts to drive even greater performance.

The first kind, which includes testing platforms like Adobe’s Test & Target and Optimizely, takes good concepts and helps them evolve into iterative successes. Creatives in the space no longer can focus on a single one-and-done piece of creative.

Testing platforms have helped ad creatives evolve into living, breathing, always-evolving assets. The best creative marketers going forward need to stop thinking about the one perfect message and focus on creating assets that can be constantly tweaked to increase engagement.

The second technology that is changing the way creative functions in the marketing world is DMPs (data management platforms). Creative can now take hundreds and thousands of different forms depending on who is viewing it, when they are viewing it, on what device they view it and with what intent.

DMPs play a role in personalization and helping brands create unique real-time experiences that ultimately drive a one-to-one relationship between the brand and consumer.

The best marketing creatives today think differently. They are a mix of Michelangelo, Albert Einstein and Philippe Kahn. They understand the need to integrate data and technology into their desire to create beautiful assets that drive an emotional engagement between brand and consumer.

As a marketer, I see this as one of the most exciting shifts happening in our space today. As a consumer, I’m seeing a more personalized experience designed for my likes, interests and desires.

So where does that leave you as a company? If you haven’t yet invested in tools and talent to pull all three of these levers, I suggest you start the hunt ASAP.

If you have invested, and you’re still trying to establish the right weight and synchronicity of the three, you’re ahead of the curve now — but you’ll have to continue to invest in each to stay there.

 


 

Read the original post by  @ Marketingland.com

Optimize Your Sleep Performance: Beautyrest SmartMotion™ Base

Innovation has led to the creation of the breakthrough sleep solution – Beautyrest SmartMotion™ base powered by Sleeptracker® technology. SmartMotion™ bases allow consumers to optimize their sleep through a fully integrated and non-invasive sleep tracking technology that translates their nighttime habits into life transforming solutions. With the technology seamlessly integrated into the base, Beautyrest SmartMotion™ base has the flexibility to work with any mattress. The SmartMotion base accurately tracks deep, light and REM sleep without the assistance of a wearable device or wires, making this a truly non-invasive sleep solution.

Equipped with accurate and powerful sleep tracking technology, Beautyrest SmartMotion™ bases offer a clear step-up story for adjustable bases at retail – all while remaining within the same price range as standard adjustable bases ($1,199 – $2,299).

“Beautyrest SmartMotion™ is a game-changer in an over commoditized category. This is technology unlike anything seen in the Market as it is seamlessly integrated into a motion base so you don’t need to wear anything to track your sleep. With it, we’re able to drive category growth and add true value to retailers and consumers alike,” said Jeff Willard, Executive Vice President of Marketing for Simmons Bedding Company, LLC (“Simmons”).

In addition to easily tracking your sleep to provide real-time feedback and tips to help you sleep better, SmartMotion™ bases boast:

Individualized Sleep Tracking
Advanced, non-invasive sensors accurately monitor up to two sleepers independently in order to display separate sleep data, reporting and coaching designed for improved sleep performance for both.

Integrated Sensors
Our sleep tracking sensors are integrated into the Base and undetectable during sleep. No wearable device is necessary so you sleep freely.

Sleep Cycle Alarm
Based on pre-selected earliest and latest wake times, our advanced alarm system detects when sleepers are in a light stage of sleep to wake them at the optimal moment to feel refreshed.

Customized Coaching
The SmartMotion™ System monitors your inputs (i.e. heart rate, respiration rate and movement), compares your sleep history with individuals like you and synthesizes your information into real-time solutions designed to help you achieve an improved level of sleep.

“The SmartMotion™ base powered by Sleeptracker® technology is the culmination of over 250 man years of research and development and delivers the first complete Sleeptracker® smartbed Internet of Things platform in the industry,” said Philippe Kahn, CEO and founder of Fullpower – the company behind Sleeptracker® technology.

Wear It’s At

Wearable technology is changing how we exercise, and even how we live—but you ain’t seen nothin’ yet

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We live in an age where technology is intertwined into almost every aspect of our lives. Perhaps the only place it hasn’t yet completely conquered is our own bodies. That may be why mainstream culture greeted certain wearable technology like Google Glass with distrust and even outright hostility—after all, once technology is on us, isn’t it only a matter of time before it’s in us, or simply is us?

But Philippe Kahn, best known as the inventor of the camera phone, and now CEO and founder of Santa Cruz-based Fullpower Technologies Inc., thinks that attitude is rapidly becoming a thing of the past. More and more consumers are embracing gadgets like FitBits, smart watches, smart beds, and even fitness-tracking smart shoes for their potential to revolutionize the fitness and health care industries. These wearables can track every aspect of daily life, from sleep patterns to steps taken to heart rate, calories burned, body weight, and time spent standing.

Meanwhile, Kahn’s company is already working on all sorts of ideas that will help usher in the next era of wearable tech. Why is he betting the industry will continue to grow? Because knowledge is power. When it comes to improving our health and lifestyles, extremely individualized data can go a long way. And when we decide to make a change and do something about it, wearable technology can provide immediate feedback on our progress.

“It’s simple and amazingly efficient,” Kahn tells GT. Wearable technology provides the kind of information that can get results fast, he says, which feeds its popularity. “Without any other changes, if Ms. and Mr. Everyone are just a little more active and sleep just a little more, health immediately improves.”

Whereas current fitness wristbands and watches collect data mainly through an accelerometer that tracks step-related movements or lack thereof, devices of the future will be able to distinguish among many different and diverse types of exercise, as well as provide data about blood sugar, hydration, hormone levels, and beyond. Additionally, whereas a current concern among wearable technology users and makers is a lack of privacy, the wearable tech of the future will use authentication techniques that are unique to every individual, such as heart rhythm.

Current wearable fitness trackers are fairly limited in the types of exercise they can track, and this is especially true if the exercise doesn’t involve taking steps. The next generation of wearable tech will not only be able to “learn” and measure new exercises performed by the wearer, it will also be able to more accurately track activities like weight lifting, swimming, and even something like playing an instrument that while usually performed stationary is nonetheless a legitimate workout for the upper body. Future fitness wearables will also be able to instantly access the wearer’s diet and medical history and even be able to “critically think” and provide advice. Smart sports gear is also just around the corner, such as a basketball that has an implanted computer and can track made baskets and provide feedback on shooting form, or a football that can help aspiring quarterbacks throw a tighter spiral.

PICTURE OF HEALTH

Exercise and sport aren’t the only frontiers for wearable technologies. They show even greater potential to improve personal health on a large scale because they provide a larger amount of more accurate data to a doctor or health care provider. As long as the patient consistently wears his or her health-and-fitness-tracking wearable technology, a doctor can easily use the data from the device to get a more accurate picture of the patient’s lifestyle. This will allow doctors to make better decisions and diagnoses than ever before. Eventually, wearable technology will allow doctors to treat patients remotely, without having to see them in person—transforming health care for travelers, those who find it difficult or impossible to visit a doctor’s office, and pretty much everyone else.

Some examples of cutting-edge health care wearable technology include body-worn sensors and contact lenses that monitor blood sugar levels and could revolutionize the care and management of diabetes, an increasingly common condition in America. Companies are also developing smart bras that track breast health, as well as wearable technology that could help a person quit smoking by detecting cravings and then releasing medication before the smoker falls off the wagon and lights up a cigarette. There is even ingestible technology being developed that is powered by stomach acid and could monitor the timing and consistency of when a person takes their medications. This could provide doctors with unprecedented information about the adherence to and effectiveness of prescribed therapies.

FUZZY DATA

Wearable technology, however, is still in its infancy, or, at most, its toddlerhood. And there are plenty of growing pains.

One challenge is the drive to constantly improve the accuracy of the data these devices provide. When current wearable technology can only provide estimates on steps taken, calories burned, or anything else, it simply isn’t good enough. This can be a major problem, especially if health care providers are basing recommendations for medication, exercise, diet, and lifestyle on the accuracy of this data.

“Accuracy is important, as that is key work that Fullpower focuses on more than any other company on the planet,” says Kahn. But for most current applications of wearable technology, he believes this issue shouldn’t be overblown. “Remember that the benefits come from being more active and sleeping a little longer, not necessarily understanding every detail of everything.”

At this point, there is little industry regulation and no governing body to make independent verifications of wearable technology data, and to make sure standards are upheld. Greater industry regulation with independently verified data will go a long way toward legitimizing the entire industry. “We sure hope this happens soon, as it will make Fullpower’s technology shine even more,” says Kahn. “My understanding is that there are a couple of labs who are evaluating the business opportunity.”

There is also the issue of interpretation of all this data—without it, the information is basically useless. “It’s not just quantified self-measuring, it’s using big data science to give meaningful insights,” explains Kahn. “For example, Fullpower’s new Sleeptracker® Smartbed will soon start being deployed by major bedding manufacturers and will provide lots of insights and tools to improve sleep.” Kahn says the insight the smart bed provides is based on data from more than 500 million nights of detailed recorded sleep, and calls it “the greatest sleep study ever.”

Wearable technology not only needs to be stylish, in Kahn’s view, it also needs to be at least somewhat invisible or at least seamlessly integrated into a person’s “look.” Making a one-size-fits-all product that also has universal aesthetic appeal is no small challenge. Just consider how many different companies sell widely diverse products that are all essentially either a shoe, a shirt, a hat, or anything else wearable.

“We believe that wearable tech and fashion are tied at the hip. We are focused on making non-invasive technology that is green, invisible and beautifully discreet,” says Kahn.

Battery life is another challenge. “Fullpower is working on energy harvesting off the host. It’s no different than getting solar energy to work in the home,” says Kahn. His company recently launched the Movado smartwatch that can run for over two years without a charge. Whether it’s using body heat, body movement, or some other source, renewable energy is a big part of the future of wearable technology.

WEARABLE FRONTIERS

As bright as the future may be for wearable fitness technology, the possibilities for merging man and machine on a larger scale may be even more astounding. For example, Lockheed Martin has developed an unpowered exoskeleton that makes heavy tools feel almost weightless, as if they are being used in zero gravity. This kind of technology could revolutionize many industries including construction, demolition, disaster cleanup, and first-responder situations. Still other exoskeletons are being used to help paraplegics regain the use of their legs and walk again. There is even wearable technology being developed that turns sound into patterns of vibration felt on the skin from a garment that, with training, can help the deaf “hear” the world around them in a similar way to how Braille turns letters and words on a page into tactile representations that allow the blind to “see.” Some people are even pushing the boundaries of our senses by implanting magnets into their fingertips in order to be able to “feel” electromagnetism.

The incredible neuroplasticity of the human brain allows for all of this remarkable technology to be seamlessly integrated into the brain’s representation of the body over time. For example, ask any experienced surfer where the body ends and they will all tell you that eventually the surfboard becomes an extension of the self. To them, the body does not end at the foot, it ends on the wave.

All of this seemingly space-age technology being closer to our doorstep than most of us thought begs the question: How much technology is too much technology? But the reality is that technology is in many ways the ultimate embodiment of everything it means to be human, showcasing our ingenuity, ambition and creativity. Wearable technology is only the latest expression of an age-old truth: We have always been natural born cyborgs, using technology to transcend ourselves and our biology.

Visit gtweekly.com to view the original article.

Mondaine Wins 2015 Good Design Award

Mondaine has received a 2015 GOOD DESIGN Award for the Helvetica No1 Smart watch. Mondaine has received a 2015 GOOD DESIGN Award for the Helvetica No1 Smart watch.

“Industrial design is about so much more than furniture and lighting,” commented Courtney Robinson, Marlox USA Marketing Director, Mondaine Brand. “Creating a truly good watch involves overcoming a lot of design challenges to reach innovative solutions, and we are honored that the Chicago Athenaeum recognized the Helvetica No1 Smart, Mondaine’s first connected device, with a 2015 GOOD DESIGN Award.”


Inside all Mondaine Helvetica No1 Smart watches is the latest in smart technology focused on monitoring activity and sleep, featuring MotionX activity tracking, Sleeptracker sleep monitoring, sleep cycle alarms, get-active alerts, adaptive coaching and automatic time alignment – all the data from which can be backed up and stored in the MotionX cloud.

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The watch does not need to be recharged regularly, boasting a 2+ year battery life. It uses the horological smartwatch platform, power MotionX, which manages the bi-directional communication between the watch and whichever device, be it phone or tablet, it is connected to via the downloaded app. In complete contrast to other smart devices, where the data is shown digitally on the watch, the information is read in an analogue fashion via the sub dial.

Read the original article @ http://www.dexigner.com

Fullpower Receives Patent on a Sleep Monitoring System for Wearable and IoT to Improve a User’s Rest

SAN FRANCISCO, CA (December 2nd, 2015)- Fullpower® Technologies today announced it has been awarded another important patent covering a sleep monitoring system, including monitoring a user’s movement to determine when the user is falling asleep, as well as distinguishing between power naps and longer sleeps. This enables the user to optimize their sleep patterns, including setting wake up alarms allowing them to wake at the optimal time in their sleep cycle to feel more refreshed.

“This is one more important patent, as most wearables follow similar methodologies inspired by Fullpower’s Sleeptracker® pioneering efforts,” said Philippe Kahn, CEO and founder of Fullpower. “For IoT and the smart bed in particular, Fullpower’s IP portfolio continues to extend the Sleeptracker® technology platform.”

This patent is part of an intellectual property portfolio from Fullpower that includes more than 110 issued and pending patents. Broad coverage for the MotionX® Technology Platform and Sleeptracker® technology introduces a new and necessary approach for continuous activity and sleep monitoring and analysis, with applications spanning a variety of smartwatches, activity trackers, and the smart bed, as well as health and fitness, medical, business, lifestyle and navigation applications. Fullpower’s ongoing innovation translates into continually broadening and deepening of its technology and sensor-fusion patent portfolio.

Important Links:
www.fullpower.com
www.motionx.com

About Fullpower
Founded in 2003, Fullpower’s world-class team leads the wearable and IoT revolution. The MotionX end-to-end technology platform includes a suite of tightly coupled and integrated firmware, software, and communication components that are the building blocks for new breakthrough non-invasive, wearable wireless and IoT devices. The MotionX platform includes firmware, applications and cloud infrastructure. Fullpower drives wearable and IoT solutions for market leaders such as Nike, Serta, Simmons, Movado, Frederique Constant, Alpina, Mondaine, and others. The Fullpower wearable patent portfolio includes more than 110 patents relating to horological smartwatches, sleep monitoring, activity tracking, bands, pods, digital smartwatches, eyewear, clothing, sensor-fusion technologies, health, medical applications, wellness, and machine learning. More information at www.fullpower.com.

US Patent 9,192,326: Sleep Monitoring System.

Fullpower-Sleep-Monitoring-System-Patent-9192326

MOVADO MOTION SMARTWATCHES: MOTIONX POWERED

Movado Motion is a collection of fine Swiss made watches enhanced by smartwatch technology. Powered by MMT’s MotionX® technology platform, these iconic Movado watch designs deliver 24/7 MotionX activity monitoring. They are compatible with iOS 8 or later and Android 4.4.3 and later smart phones and tablets. Offering styles for men and women, the Movado Motion collection is priced from $995 to $2,495.

Simply intelligent, Movado Motion timepieces merge Swiss-made elegance and smartwatch technology. The modern analog dials feature a subdial with date indicator that also tracks steps and sleep activity towards fitness goals. Offering easy set-up and sync with a paired iOS or Android smart device, the collection includes the chic women’s Bellina and iconic men’s Museum Sport models.

MOVADO MOTION SMARTWATCHES: MOTIONX POWERED

Powered by MMT’s MotionX-365 technology platform, the water-resistant Movado Motion collection and app support automatic local time/date setting through sync with the paired smart device, steps activity tracking, sleeptracker® sleep monitoring, sleep cycle alarms, get-active alerts, dynamic coaching, +2 years battery life, MotionX cloud back-up and restore.

Designed to wrap a women’s wrist with style and comfort, the modern Bellina Motion sport watch design is meticulously crafted in solid stainless steel with a bezel smoothly polished, or fully set with 80 dazzling diamonds, or in versatile two-toned stainless steel. All three models sport luxurious mother-of-pearl/silver sunray dials detailed by diamond-set markers and applied silver-toned or gold-toned indices, matching hands and flat dot at 12 o’clock, and a date indicator/smart activity counter subdial at 6 o’clock. Presented on a classic sport link bracelet, the stylish Movado Bellina seamlessly blends fine Swiss watch design with cutting-edge connectivity.

MOVADO MOTION SMARTWATCHES: MOTIONX POWERED

Movado’s iconic Museum Sport™ for men is available in three models, all featuring a black Museum dial® with iconic dot, minute reflector ring with white and bright orange printing, luminous hour/minute hands and date indicator/smartwatch activity counter subdial at 6 o’clock. Available with a stainless steel case topped by a black PVD-finished bezel on a perforated black rubber strap or a stainless steel deployment bracelet, or in a dramatic all-black-PVD bracelet model, the iconic Museum Sport is engineered for style and precision.

More details at http://www.movado.com/us/en/motion-news-motionx.html

Fullpower Receives Patent on Optimizing Power Management for Mobile Devices

SAN FRANCISCO, CA (November 16th, 2015)- Fullpower® Technologies today announced it has been awarded an important patent covering a power management methodology for mobile devices. This provides a method and system to schedule tasks in the most power efficient way based on what the user is currently doing.

“Power management is critical for wearables like watches or intelligent clothing, for example,” said Philippe Kahn, CEO and founder of Fullpower. “Intelligent embedded operating systems are a quantum leap, and with this issued patent Fullpower extends its IP lead.” 
 
This patent is part of an intellectual property portfolio from Fullpower that includes more than 110 issued and pending patents. Broad coverage for the MotionX® Technology Platform and Sleeptracker® technology introduces a new and necessary approach for continuous activity and sleep monitoring and analysis, with applications spanning a variety of smartwatches, activity trackers, and the smart bed, as well as health and fitness, medical, business, lifestyle and navigation applications. Fullpower’s ongoing innovation translates into continually broadening and deepening of this sensor-fusion patent portfolio.

http://fullpower.com/news/wp-content/uploads/2015/11/Fullpower-8689P048C-Patent-9183044.pdf

Important Links:
www.fullpower.com
www.motionx.com

About Fullpower
Founded in 2003, Fullpower’s world-class team leads the wearable and IoT revolution. The MotionX end-to-end technology platform includes a suite of tightly coupled and integrated firmware, software, and communication components that are the building blocks for new breakthrough non-invasive, wearable wireless and IoT devices. The MotionX platform includes firmware, applications and cloud infrastructure. Fullpower drives wearable and IoT solutions for market leaders such as Nike, Serta, Simmons, Movado, Frederique Constant, Alpina, Mondaine, and others. The Fullpower wearable patent portfolio includes more than 110 patents relating to horological smartwatches, sleep monitoring, activity tracking, bands, pods, digital smartwatches, eyewear, clothing, sensor-fusion technologies, health, medical applications, wellness, and machine learning. More information at www.fullpower.com.

US Patent 9,183,044: Optimizing Preemptive Operating System with Motion Sensing.

Additional Q&A
Q: Why is this patent significant?
A: Power management is critical for embedded devices, and optimizing the core embedded operating system for context is a breakthrough. 

Q: What are the potential use cases for the claims set forth in this patent?
A: Fullpower’s core context sensitive power management methodologies are key, for example, to long battery life for wearables like smartwatches, fitness bands, and intelligent clothing. 

Q: Is this IP already part of any products you’ve powered? If not, when do you plan to start incorporating it?
A: Yes, this IP is integrated in the Horological Smartwatch powered by MotionX and is one of the important reasons why we can achieve 2+ years of battery life with a simple coin-cell battery. 

Q: How does this patent fit in with the rest of the Fullpower IP portfolio?
A: This patent is another keystone in Fullpower’s broad wearable and IoT patent portfolio. 

Frederique Constant offers exclusive preview of its 2016 pre-Basel Horological Smartwatch, powered by MotionX®

Swiss watch manufacturer Frederique Constant Geneve, known for its classical and refined timepieces of exceptional value, is delighted to present a new model of Horological Smartwatch, powered by MotionX®, as an exclusive preview of its 2016 novelties.

Frederique Constant offers exclusive preview of its 2016 pre-Basel Horological Smartwatch, powered by MotionX®

With the introduction of 5 new in-house calibers and the launch of the MotionX® powered Horological Smartwatch, 2015 was an important year for Frederique Constant. Indeed after three years of research and development, the brand was the first in the Swiss watch industry to introduce the Horological Smartwatch. The enthusiasm over this innovative timepiece has materialized over the last 6 months through incredible worldwide demand. To answer this need, Frederique Constant has decided to introduce a new model, which will undoubtedly please the eye of all classical timepiece lovers.

Blending modern and classic is the aspiring sentiment from this new Horological Smartwatch, which is crafted by hand from fine materials and comes with a promise of longevity.

This Horological Smartwatch comes with a 42mm highly-polished rose gold plated steel case and a captivating navy blue dial that features applied indexes and roman numerals. A convex sapphire crystal protects the delightfully beautiful dial. The watch is waterproof up to 50 metres and finished with a stunning blue alligator bracelet.

The Horological Smartwatch is built with the MMT-285 calibre, and powered by Fullpower’s end-to-end MotionX® technology platform, with a battery life that will keep your Horological Smartwatch running up for two and a half years before replacement, without the need to be charged.

By combining technology and our watchmaking tradition, the Frederique Constant Horological Smartwatch takes luxury and simplicity to a new level. Offering hours, minutes and date, the “smart” aspect of this watch comes from its ability to accurately track your activity and sleep patterns. The smaller dial at 6 o’clock on the watch dial shows the percentage of your activity or sleep against your goal in real-time. This data is also displayed in the attractive MotionX-365® app, available for iOS and Android, with simple and easy to understand graphics to highlight how much one has moved and slept during the day, week, or month. The MotionX® high-accuracy end-to-end solution that includes firmware, applications and cloud infrastructure includes over 110 patents and encapsulates 7 years of research and development of a leading Silicon Valley technology leader.

Once again, Frederique Constant has proven with this new Horological Smartwatch that passion and innovation can proudly integrate alongside maturity, age and beauty.

Frederique Constant offers exclusive preview of its 2016 pre-Basel Horological Smartwatch, powered by MotionX®

About Frederique Constant
Frederique Constant is a family owned watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. Frederique Constant develops, manufactures, and assembles in-house calibers, 19 different versions since 2004. Frederique Constant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of their success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra modern and offers the best environment for its passionate watchmakers.

About Fullpower-MotionX

Founded in 2003, Fullpower’s world-class team leads the wearable and IoT revolution. The MotionX end-to-end technology platform includes a suite of tightly coupled and integrated firmware, software, and communication components that are the building blocks for new breakthrough non-invasive, wearable wireless and IoT devices. The MotionX platform includes firmware, applications and cloud infrastructure. Fullpower drives wearable and IoT solutions for market leaders such as Nike, Serta, Simmons, Movado, Frederique Constant, Alpina, Mondaine, and others. The Fullpower wearable patent portfolio includes more than 110 patents relating to horological smartwatches, sleep monitoring, activity tracking, bands, pods, digital smartwatches, eyewear, clothing, sensor-fusion technologies, health, medical applications, wellness, and machine learning. More information at www.fullpower.com.

For more information, please visit our website or feel free to contact us directly. You can email Miss Annabel Corlay at corlay@frederique-constant.com.